Advanced Pay Per Click (PPC) Certification Program in ajmer

Through this PPC training course, you will master the nuances of Pay-Per-Click, display advertising, conversion optimization, and web analytics. Gain in-depth knowledge of bidding methods, ranking algorithms, performance measurement, ad platforms, lead generation improvement, and search engine marketing for campaigns that drive measurable ROI

PPC Course Curriculum

Eligibility

PPC skills are ideal for those who seek all types of positions in paid marketing. The roles best suited to become PPC specialists are marketing managers, Digital Marketing executives, marketing and sales professionals, management, engineering, business, and communication graduates, entrepreneurs, and business owners.

Pre-requisites

Learners need to possess an undergraduate degree or a high school diploma in any discipline, as may be prevalent and accepted in their respective country of residence and/or work. It is also recommended to have basic Digital Marketing knowledge.

Advanced Pay Per Click

• Course Introduction

  • 0.01 Course Introduction

• Lesson 01 - Psychology of Search

• Lesson 02 - Buying Funnel

• Lesson 03 - Understanding Keyword Organization

• Lesson 04 - Keyword Match Types

  Lesson 05 - Negative Keywords and Managing Search Terms
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• Lesson 06 - Keyword Research

• Lesson 07 - Creating Compelling Ads

• Lesson 08 - Advanced Ad Features

• Lesson 09 - Ad Testing

  Lesson 10 - Ad Extensions
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• Lesson 11 - Campaign Types Budget and Reach

• Lesson 12 - Location and Language Targeting

• Lesson 13 - Introduction to Audience Types
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• Lesson 14 - How to Segment Data and Create Lists

• Lesson 15 - Using the Audience Lists to Reach Customers

• Lesson 16 - Introduction to the Display Network

• Lesson 17 - Display Targeting Options

  Lesson 18 - Display Ad Formats
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• Lesson 19 - Setting And Measuring Goals

• Lesson 20 - Bidding and Attribution

• Lesson 21 - Reporting and Testing

  Lesson 22 - Ad group organization
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• Lesson 23 - Campaign Organization

• Lesson 24 - Working with Multiple Accounts

• Lesson 25 - Introduction to Quality Score

• Lesson 26 - Working with Quality Score

• Lesson 27 - Quality Score Diagnosis and Pivot Tables

• Lesson 28 - Setting Up Your PPC Strategy

• Lesson 29 - Creating Your Account

• Lesson 30 - Managing Your Account

• Lesson 31 - Shopping and Video Campaigns

• Lesson 32 - Automation and Other Tools

If you are interested in this course then join now.

any other information contact us 

email id -icsmarketing66@gmail.com

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