What is SEO in digital marketing?
SEO in digital marketing is a strategy that focuses on your website’s presence in search results on search engines like Google. It involves using various techniques to improve your website to help both search engines and consumers better understand your website.
How does SEO in digital marketing work?
Now that you know the answer to the question “what is SEO in digital marketing,” let’s go over how it works.
When you implement an SEO strategy, you optimize your website to show up in the search engine results pages (SERPs) for keywords and phrases related to your business. You’ll also submit your website URLs to Google (and other search engines) so they can show up in the SERPs.
Keywords are the words and phrases your target audience searches for online. For example, if your business sells running sneakers, your audience may search using keywords like “running sneakers” or “women’s running sneakers” and other variations.
Search engines like to provide the best experience for their users, which is why they have hundreds of ranking factors that determine your spot in the SERPs. Search engines want to show users the best websites in the results to provide them with the information they need.
With SEO, you’ll implement techniques that improve your website’s user experience to ensure that your site gives your audience answers to their queries. A few examples of SEO techniques include:
- Implementing responsive design to make your website friendly for mobile users
- Improving your website navigation to ensure users can easily navigate your site
- Creating custom content that answers users’ questions
- Inserting keywords and phrases throughout your site pages and content
- And more
When you implement an SEO strategy, your improvements will send positive signals to search engines that your website provides value to users. As a result, search engines will rank your website higher in the SERPs.
How do search engines work?
The hub of SEO — the search engine framework — is the key to understanding why SERPs showcase certain pages over others. Search engines are intricate systems that study all the websites across the Internet and organize the information for you.
So, how do search engines like Google, Bing, and Yahoo digest such an immense amount of data? Search engines go through three steps — crawling, indexing, and ranking — to yield the strongest results.
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